Sunday, March 28, 2010

More From The Rural/Metro Shoot

We've had 3 location sessions for the Rural/Metro Ambulance project, with some great successes!

And a failure. One of the ambulances we were using as a model had a transmission failure, and had to be towed away...

And I've learned a new technique - HDR.

It stands for High Dynamic Range.

For example - here is the original image:

Not a bad image, right?

But take the same image, with 3 different exposures, run it through the HDR software, and tweek here & there, and this is what you get:

The colors are much richer, and it just seems to pop.

Wednesday, March 17, 2010

New Project

I'm working on a new project with Rural/Metro Ambulance in Salem, Oregon. We're creating images for PR, for marketing, the internet, and to create new wall hangings for their lobby.

Shoot #1 was last week.

Shoot #2 is tomorrow!